For this year’s Automobile Symposium Wildau, our colleagues Klaus Schöpflin, Lukas Zühlke and Christina Schöpflin have brought their contribution on the topic of digitalisation and payment solutions in the automobile industry. Their article entitled Payment solutions for digital business models in the automobile industry has also been published in the AKWI-Journal for applications and concepts in business informatics.
This is the last part of the article. Have fun reading it!
PAYMENT SOLUTIONS FOR DIGITAL BUSINESS MODELS IN THE AUTOMOBILE INDUSTRY FROM PROPRIETARY SOLUTIONS TO HIGHLY SCALABLE MOBILITY PLATFORMS
BY KLAUS SCHÖPFLIN, LUKAS ZÜHLKE, CHRISTINA SCHÖPFLIN
Derived from the use cases mentioned above, the user requirements and the characteristics of successful payment solutions, a basic business architecture for highly scalable payment solutions for automobile manufacturers can be created.
Most important criteria are:
- A clear separation of tasks between automobile manufacturers (design and integration of front ends and digital content) and
- A centrally conducted payment platform (backend and integration of payment processes, or respectively ID-methods, that are available to everyone involved)
- The integration of both solution elements through multi-channel compatible interfaces (payment gateways). Those interfaces need to enable the processing of all types of transactions throughout all front ends.
Figure 5: Basic architecture of a consistent payment platform in the automobile industry
Even if at first sight the creation of a consistent payment-platform for multiple automobile manufacturers considering already existing, manufacturer-specific payment solutions does not necessarily seem meaningful, a joint development and usage of a central payment platform offers large middle- and long-term synergy- and scaling effects.
When valuation standards typical for the payment industry are applied, an intensive, cross manufacturer analysis of this concept seems necessary.
Figure 6: Advantages of cross-manufacturer and cross-industry payment platforms compared to proprietary payment solutions
Particularly cross-industry solutions for mobility applications across the entire mobility chain lead to significant synergy effects for all involved providers, since joint registration-, identification- and payment processes allow to mobilize the greatest number of users.
Figure 7: Structure and mode of action of a payment platform for integrated mobility solutions